Bright Blonde Essential Priming Serum

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NEW! An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, this innovative brightening styling serum tones and eliminates brassiness while replenishing moisture and protecting up to 450ºF. Hair is left restored, touchably soft and lit from within.


  • Brightens, tones, and eliminates brassiness.
  • 450ºF Heat Protection.
  • Repairs and strengthens over-processed, brittle hair.
  • Replenishes moisture to hydrate and restore softness.
  • Enhances vibrancy for healthier looking hair.


  • Cruelty-Free

How to Use:

  • Work through damp or dry hair before styling to protect, tone and hydrate.

Additional information


Eco + Clean Beauty

Hair Goals

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Oribe Collection

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